University clearing campaigns website & digital marketing
The Brief - Provide a lead generation campaign for the University's Clearing, including microsite and pay-per-click advertising (PPC). Reach and convert online audiences; design, build, implementation and delivery of a clearing campaign, provide data and analytics on cost-per-aquisition (CPA) and return on investment (ROI).
What we did - Built a dedicated campaign website for the University to collect data and bookings, drove traffic through social, adwords, content network marketing and more. Clearing campaign website featured;
Exceeded targets for Open Days and University Clearing. Continued to successfully deliver the University's Clearing campaigns for 3 years.
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