University of Portsmouth

The Brief - Provide a lead generation campaign for the University's Clearing, including microsite and pay-per-click advertising (PPC). Reach and convert online audiences; design, build, implementation and delivery of a clearing campaign, provide data and analytics on cost-per-aquisition (CPA) and return on investment (ROI).

What we did - Built a dedicated campaign website for the University to collect data and bookings, drove traffic through social, adwords, content network marketing and more. Clearing campaign website featured;