University of Portsmouth

University clearing campaigns website & digital marketing


The Brief - Provide a lead generation campaign for the University's Clearing, including microsite and pay-per-click advertising (PPC). Reach and convert online audiences; design, build, implementation and delivery of a clearing campaign, provide data and analytics on cost-per-aquisition (CPA) and return on investment (ROI).

What we did - Built a dedicated campaign website for the University to collect data and bookings, drove traffic through social, adwords, content network marketing and more. Clearing campaign website featured;

Website features

  • Video clips of campus, areas of interest and key interviews
  • VR tours of halls of residence
  • Realtime event schedule
  • Minified Live course search 
  • Marketing automation integration
  • Live chat and data capture and key touch points
  • Cloud infrastructure to support traffic

Project Outcome

Exceeded targets for Open Days and University Clearing. Continued to successfully deliver the University's Clearing campaigns for 3 years.

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